Assurance Financial ranks No. 85 among Louisiana private companies

Assurance Financial was named No. 85 on Business Report’s Top 100 Private Companies in Louisiana for 2025, a ranking based on annual revenue. The recognition highlights the Baton Rouge mortgage lender’s growth, customer focus and long-term commitment to homeownership.

Why it matters: - The ranking places Assurance Financial among Louisiana’s largest privately held businesses by revenue. - The recognition gives the Baton Rouge-based mortgage lender a public marker of scale as it continues to expand. - The honor also reinforces the company’s customer-service model in a competitive housing finance market.

What happened: - Assurance Financial was named No. 85 on Business Report’s Top 100 Private Companies in Louisiana for 2025. - Business Report compiles the list using company outreach, industry databases, public records and other trusted business sources to verify or estimate the most recent fiscal year revenue. - The ranking is designed to identify Louisiana’s leading private companies and provide a snapshot of the state’s business landscape.

The details: - Assurance Financial is a full-service residential mortgage lender headquartered in Baton Rouge, Louisiana. - Kenny Hodges, president and chief executive officer, said the recognition reflects the dedication, hard work and integrity of the team. - Hodges said the company has spent more than two decades helping families achieve homeownership while building a business rooted in strong relationships, service and sustainable growth. - Steve Ward, president of Assurance Financial, said the company’s approach centers on personalized experience, clear communication and lasting relationships with homebuyers. - Assurance Financial said its relationship-driven approach has remained central to its culture as the company has expanded. - The company said it continues to prioritize personalized service, responsive communication and individualized guidance. - Assurance Financial says the recognition reflects continued growth, financial strength and a commitment to serving customers with excellence. - The company serves communities across the United States through a network of mortgage professionals.

Between the lines: - The ranking matters because revenue-based lists can signal business momentum, not just brand visibility. - Assurance Financial is using the recognition to reinforce a people-first message, which can help it stand out in a mortgage market where rates and service both shape customer choice. - The company’s emphasis on homeownership and relationship banking suggests it is positioning growth as compatible with a personalized lending experience.

What's next: - Assurance Financial said it will keep expanding its reach while helping more families achieve homeownership. - The company also said it plans to continue creating impact in the communities it serves. - More information is available in Business Report’s Top 100 Private Companies ranking and the company’s announcement.